Privacy Policy

Last updated August 18, 2026

Thank you for choosing to be a part of our community at Rulta OÜ, doing business as Rulta ("Rulta," "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how Rulta collects, uses, shares, stores, and otherwise processes your personal data when you visit our website, use our Services, communicate with us, or otherwise interact with us. If you have any questions or concerns about this Privacy Policy or our practices with regard to your personal information and data protection, please contact us at [email protected].

This Privacy Policy applies to our website located at https://www.rulta.com; all products and services provided by Rulta; communications with us, including customer support, sales, marketing, and business communications; and any other websites, applications, or services that link to this Privacy Policy.

This Privacy Policy describes how we might use your information if you:

Visit our website at https://www.rulta.com
Engage with us in other related ways ― including any sales, marketing, or events

In this privacy notice, if we refer to:

"Website," we are referring to any website of ours that references or links to this policy
"Services," we are referring to our website, and all other related services, including any sales, marketing, or events

The purpose of this Privacy Policy is to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it. By accessing or using our Services, you acknowledge that your personal data will be processed as described in this Privacy Policy. If there are any terms in this Privacy Policy that you do not agree with, please discontinue use of our Services immediately.

Please read this Privacy Policy carefully, as it will help you understand what we do with the information that we collect.

WHAT INFORMATION DO WE COLLECT?

Personal Information You Disclose to Us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Website, purchase or subscribe to our Services, complete profile verification, submit enforcement requests, express an interest in obtaining information about us or our products and Services, when you participate in activities and interactions on the Website or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us and the Website, the choices you make and the products and features you use. The personal information we collect may include the following:

Personal Information Provided by You: We collect names; business names; email addresses; usernames; passwords; billing information and information related to payments; contact preferences; referral data; contact or authentication data; copyright ownership, authorization or assignment documentation, where applicable; any information used for identity verification or other verification purposes; and other similar information.

Payment Data: Payments are processed by our authorized payment providers, including Paddle, acting as our Merchant of Record where applicable. We collect limited, payment-related data necessary to process your payment if you make purchases, such as your name, email, subscription ID, payment information, or other related information. We don’t store your credit card number, security code, or other sensitive payment information. All payment data (such as a credit card number), and the security code associated with your payment instrument is stored by Paddle.com. You may find their privacy notice link(s) here: https://paddle.com/privacy/.

Social Media Login Data: We may provide you with the option to register with us using your existing social media account details, like your Facebook, Google or other social media accounts. If you choose to register in this way, we will collect the information described in the section called "HOW DO WE HANDLE YOUR SOCIAL LOGINS?" below.

You represent that all personal information that you provide to us is true, accurate, complete, and up to date, and you agree to notify us of any changes to such personal information.

Information Automatically Collected

In Short: Some information is collected automatically when you visit our Website.

We automatically collect certain information when you visit, use or navigate the Website. This information generally does not reveal your specific identity directly (such as your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, pages visited, session duration, crash reports or other diagnostic information, information about how and when you use our Website and other technical information. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes. Other applicable purposes for collecting this information may include, without limitation, detecting fraud and abuse; troubleshooting technical issues; improving functionality and performance; maintaining service reliability; and general compliance with legal obligations.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Policy: https://www.rulta.com/cookie-policy.

Log and Usage Data: Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our Website and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in the Website (such as the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps') and hardware settings).

Device Data: We collect device data such as information about your computer, phone, tablet or other device you use to access the Website. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system and system configuration information.

HOW DO WE USE YOUR INFORMATION?

In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, where you have provided your consent, and/or for compliance with our legal obligations, and where we have a valid legal basis to do so under applicable data protection laws. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

To facilitate account creation and logon process: We use your information to create and manage your account, provide access to our dashboard and Services, process subscriptions, deliver the Services you request, and otherwise perform our contractual obligations. In addition, if you choose to link your account with us to a third-party account (such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process for the performance of the contract. See the section below headed "HOW DO WE HANDLE YOUR SOCIAL LOGINS?" for further information.
To verify your identity and authority: Where necessary, we process personal information to verify your identity, ownership of intellectual property rights, account ownership, authorization to act on behalf of rights holders, age verification, and compliance with applicable legal requirements before providing certain Services.
To perform copyright protection and enforcement services: Where you authorize us to act on your behalf, we use the information you provide to perform copyright protection and enforcement services.
To post testimonials: We post testimonials on our Website that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and the content of the testimonial. If you wish to update, or delete your testimonial, please contact us at [email protected] and be sure to include your name, testimonial location, and contact information.
Request feedback: We may use your information to request feedback and to contact you about your use of our Website.
To manage user accounts: We may use your information for the purposes of managing our account, provide account-related support such as maintaining account security and authenticating your account, and keeping it in working order.
To process payments and subscriptions: We use information relating to your purchases and subscriptions to process payments, administer billing, manage renewals, detect payment fraud, issue invoices, and maintain financial records.
To send information to you: We may use your personal information to respond to inquiries; provide customer support; send you product and service related communications; notify you of new features and/or changes to our Services, Terms, and Policies; and communicate regarding your account or subscriptions.
To improve and develop our Services: We analyze usage information to improve our Website, Services, customer experience, security, performance, reliability, and business operations.
To protect our Services: We may use your information as part of our efforts to keep our Website safe and secure (for example, for fraud monitoring and prevention).
To enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements or in connection with our contract.
To respond to legal requests and prevent harm: If we receive a subpoena or other legal requests, we may need to inspect the data we hold to determine how to respond to authorities and defend our legal position.
Fulfill and manage your orders: We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Website.
Administer prize draws and competitions: We may use your information to administer prize draws and competitions when you elect to participate in our competitions.
To deliver and facilitate delivery of services to the user: We may use your information to provide you with the requested service.
To respond to user inquiries/offer support to users: We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.
To send you marketing and promotional communications: Where applicable, we and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences and applicable law. For example, when expressing an interest in obtaining information about us or our Website, subscribing to our marketing newsletter or otherwise contacting us, we will collect personal information from you. You can opt-out of our marketing emails at any time by using the unsubscribe link included in our emails (see the "WHAT ARE YOUR PRIVACY RIGHTS?" below).
Deliver targeted advertising to you: We may use your information to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness. For more information see our Cookie Policy: https://www.rulta.com/cookie-policy.
For other business purposes: We may use your information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Website, products, marketing and your experience. We may use and store this information in aggregated and anonymized form so that it is not associated with individual end users and does not include personal information.

WILL YOUR INFORMATION BE SHARED WITH ANYONE?

In Short: We only share information with your consent, where necessary to comply with legal obligations, to provide you with our Services, to protect your rights and legitimate interests, to fulfill business obligations, or where otherwise permitted or required by applicable law.

Depending on the circumstances, we may process or share your personal data that we hold based on the following legal basis:

Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Vendors, Consultants and Other Third-Party Service Providers: We may share your data with third-party vendors, service providers, processors, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Website, which will enable them to collect data on our behalf about how you interact with our Website over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, pages or features, and better understand online activity. Unless described in this notice, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes. We have contracts in place with our data processors, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.
Copyright Protection and Enforcement: Where necessary to provide the Services you request, we may share information with third parties involved in copyright registration, protection, enforcement, notice-and-takedown procedures, or related legal processes. This may include online platforms, hosting providers, search engines, copyright offices, legal representatives, and authorized agents or affiliated entities acting on our behalf, to the extent necessary to provide the Services.
Legal Claims and Protection of Rights: We may disclose personal information where necessary to establish, exercise, or defend legal claims, enforce our Terms of Service or other agreements, investigate suspected fraud or misuse of the Services, or otherwise protect the rights, property, or safety of Rulta, our users, or third parties.

WHO WILL YOUR INFORMATION BE SHARED WITH?

In Short: We only share information with the following third parties.

We only share and disclose your information with the trusted third parties that help us provide and operate our Services. If we have processed your data based on your consent and you wish to revoke your consent, please contact us using the contact details provided in the section below titled "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?".

We may share your personal information with the following categories of third parties where necessary to provide our Services:

Advertising, Direct Marketing, and Lead Generation: Google AdSense
Allow Users to Connect to Their Third-Party Accounts: Facebook accounts and Google accounts
Cloud Computing Services: Microsoft Azure, Amazon Web Services (AWS) and Google Cloud Platform
Communicate and Chat with Users: Crisp
Data Backup and Security: Firestore
Functionality and Infrastructure Optimization: Cloud Firestore, Cloud Functions for Firebase, Firebase Hosting and Cloud Storage for Firebase
Invoice and Billing: Paddle
Retargeting Platforms: Facebook Custom Audience
Social Media Sharing and Advertising: Twitter advertising and Facebook advertising
User Account Registration and Authentication: Facebook Login and Google Sign-In
Web and Mobile Analytics: Google Analytics and Clarity

DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: Yes. We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information and to operate, secure, analyze, and improve our Services. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy: https://www.rulta.com/cookie-policy.

HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In Short: If you choose to register or log in to our services using a third-party social media account, we may receive access to certain information about you from that provider.

Our Website offers you the ability to register and login using your third-party social media account details (like your Facebook or Google logins). Where you choose to do this, we will receive certain profile information about you from your chosen social media provider in accordance with your privacy settings and the permissions you grant during the verification process. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, profile picture, other unique account identifiers, as well as other information you choose to make public or available to us on such social media platforms.

We will use the information we receive only for the purposes that are described in this privacy notice or that are otherwise made clear to you on the relevant Website. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy policies to understand how they collect, use and share your personal information, and how you can set your privacy preferences on their sites and apps.

If you disconnect your third-party account from your Rulta account, we may cease collecting new information from that provider. We may however retain information previously obtained where necessary to provide the Services, comply with legal obligations, resolve disputes, enforce our agreements, or otherwise as permitted by applicable law.

IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

In Short: We may transfer, store, and process your information in countries other than the country in which you reside.

Our servers are located in the United States. If you are accessing our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see "WILL YOUR INFORMATION BE SHARED WITH ANYONE?" above), in the United States, and other countries.

If you are accessing from or a resident in the European Economic Area (EEA), the United Kingdom (UK), or another jurisdiction with data transfer restrictions, please note that the country to which your personal data is transferred may not necessarily provide the same level of data protection, or other similar laws as comprehensive as those in your country. However, we undertake to implement appropriate safeguards and security measures to protect international transfers of your personal information in accordance with this Privacy Policy and applicable law.

European Commission's Standard Contractual Clauses:

Where we transfer personal information originating from the EEA or UK to recipients in countries that do not benefit from an applicable adequacy decision, we will implement appropriate safeguards in accordance with applicable data protection laws. Where appropriate or applicable, such safeguards may include the European Commission's Standard Contractual Clauses or other legally recognized transfer mechanisms. We may also implement additional safeguards where required or appropriate to ensure an adequate level of protection for personal information. Further details can be provided upon your request by contacting us using the contact details provided in this Policy.

HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless otherwise required or permitted by applicable law.

We will only keep your personal information for only as long as it is necessary for the purposes set out in this Privacy Policy, including providing the Services, maintaining your account, complying with legal obligations, resolving disputes, preventing fraud, enforcing our agreements, protecting our legal rights, and fulfilling our legitimate business interests. Unless a longer retention period is required or permitted by applicable law, personal information is generally retained for as long as your account remains active and for any additional period reasonably necessary to comply with applicable legal, tax, accounting, and record-keeping obligations.

Identity verification documents, including government-issued identification documents (IDs), passports, selfies, photographs, or other verification material submitted for identity verification purposes, are retained for up to three (3) years from the date of collection or account closure. To minimize access to sensitive information, such verification documents are masked within thirty (30) calendar days after successful verification, unless continued unmasked access is reasonably necessary for fraud prevention, security investigations, legal proceedings, regulatory compliance, or the establishment, exercise, or defense of legal claims.

When we no longer have ongoing legitimate business need or a lawful basis to process and retain your personal information, we will either securely delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in encrypted backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is reasonably practicable in accordance with our data retention procedures.

HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures, including encryption, access controls, authentication mechanisms, regular security assessments, and other safeguards where appropriate to the nature of the personal information processed, designed to protect the security of any personal information we process against unauthorized access, disclosure, alteration, loss, misuse, or destruction. However, despite our safeguards and best efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be completely secure. Accordingly, although we use reasonable measures designed to protect your personal information, we cannot promise, guarantee, or warrant that unauthorized third parties, including hackers or cybercriminals, will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, any transmission of personal information to or through our Website is undertaken at your own risk. You should only access the Website within a secure environment.

In the event we become aware of a personal data breach affecting your personal information, we will act in accordance with applicable data protection laws.

DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

Our Services are intended solely for individuals who are at least eighteen (18) years of age. We do not knowingly collect, solicit, or process data from or market to children under 18 years of age. By using the Website, you represent and warrant that you are at least 18 years old, or that you are the parent or legal guardian of such a minor and expressly consent to such minor’s use of the Website, where such use is permitted under applicable law. If we learn that personal information from users less than 18 years of age has been collected, without an appropriate legal basis or required parental consent, we will take reasonable steps to suspend or terminate the relevant account and take reasonable measures to promptly delete or anonymize such data from our records, unless we are legally required or permitted to retain certain information. If you become aware of any data that we may have collected from children under the age of 18, please contact us at [email protected] so that we can investigate and take appropriate action.

WHAT ARE YOUR PRIVACY RIGHTS?

In Short: In some regions, such as the European Economic Area (EEA) and United Kingdom (UK), you may have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions, such as the EEA and UK, or another jurisdiction with applicable data protection laws, you may have certain rights regarding your personal information, subject to applicable legal limitations. These rights may include the right (i) to request access and obtain a copy of your personal information that we hold, (ii) to request correction, rectification or erasure of your personal information; (iii) to request the restriction of the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to certain processing of your personal information. To exercise any of these rights and make such requests, please contact us using the contact details provided below. We will consider and act upon your request in accordance with applicable data protection laws, and may request additional information to verify your identity before processing your request.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. However, please note that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

If you are a resident in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

If you are a resident in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html.

If you have questions or comments about your privacy rights, you may email us at [email protected].

Account Information: If you would like, at any time, to review, update, correct, change, or delete certain information in your account or terminate your account, you can:

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases within a reasonable period. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Service or Privacy Policy, and/or comply with applicable legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Website. To opt-out of interest-based advertising by advertisers on our Website, you can visit the Cookie Settings & Privacy Choices section. For further information, please see our Cookie Policy: https://www.rulta.com/cookie-policy.

Opting out of email marketing: You can unsubscribe from our marketing email list and opt-out of receiving marketing communications from us at any time, by clicking on the unsubscribe link included in our marketing emails, updating your communication preferences through your account settings where available, or by contacting us using the details provided in this Privacy Policy. You will then be removed from the marketing email list, and we will no longer send you marketing communications. However, we may still communicate with you and send you service-related, non-promotional emails that are necessary for the administration and use of your account, to respond to service requests, to comply with our legal obligations, or for other non-marketing purposes. To otherwise opt-out, you may: Access your account settings and update your preferences.

CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored, tracked and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.

If applicable, California residents may have rights under the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), and other applicable California privacy laws. These rights may include the right to request access to certain personal information, request deletion or correction of personal information, and exercise other rights available under applicable law. Where required by applicable law, we will respond to such requests in accordance with the timelines and procedures established by California law.

California Civil Code Section 1798.83, also commonly known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a calendar year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Website, you have the right to request removal of unwanted data that you publicly post on the Website. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement confirming that you reside in California. We will make sure the data is not publicly displayed on the Website, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, archives, or otherwise required or permitted by law).

DO WE USE AI-ASSISTED TECHNOLOGIES?

We may use automated technologies, including artificial intelligence ("AI")-assisted reverse image search and image-matching technologies, in connection with our content monitoring and enforcement services.

These technologies may process images and related information to identify, locate, and prioritize potentially unauthorized uses or matches of Protected Works. AI-assisted technologies may help us identify potentially infringing content across websites and online platforms and assist with our monitoring, investigation, and enforcement activities.

The results generated by these technologies are used as part of our broader monitoring and enforcement processes and may be subject to further review. AI-assisted technologies may not identify all potentially unauthorized uses of Protected Works and may produce false positives, false negatives, incomplete matches, or other inaccuracies due to technical limitations or changes in online content.

We do not rely on AI-assisted technologies as the sole basis for determining whether particular content constitutes copyright infringement.

DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this Policy as necessary to stay up-to-date and compliant with relevant laws.

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification, where required or permitted by applicable law. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions, comments, or requests regarding this Privacy Policy or our processing of your personal information, you may contact our Data Protection Officer (DPO), Ahmet Teke, or our privacy team, by email at [email protected], or by post to:

Rulta OÜ

Ahmet Teke

Harju maakond, Tallinn, Kesklinna linnaosa,

Tartu mnt 67/1-13b, 10115

Estonia

YOUR RIGHT TO DELETE YOUR DATA

You have the right to request deletion of your personal information at any time, subject to applicable law and our legitimate legal obligations.

How to Request Data Deletion:

Visit our Data Subject Access Request (DSAR) page: https://www.rulta.com/dsar/
Email us directly at [email protected] with "Data Deletion Request" in the subject line
Log into your account settings and select "Delete Account"

What Happens When You Request Deletion: Upon receiving your request, we will verify your identity where necessary and process your request without undue delay and, where required by applicable law, within the applicable statutory timeframe:

We will process your request within 30 days, unless a different period applies under applicable law,
We will delete or anonymize your personal information from our active databases unless retention is required or permitted by applicable law,
Your account will be permanently deactivated or deleted, as applicable, and
We will notify you once the request has been completed, where appropriate.
Some information may be retained for legal compliance, fraud prevention, or to resolve disputes.

Data We Cannot Delete Immediately: Where necessary, we may retain certain information:

Information stored in backup archives,
Data required for legal, regulatory, tax, accounting, contractual or record-keeping obligations and purposes,
Data required for establishing, exercising, and defending our legal claims and for protecting our legitimate business interests,
Anonymized data used for analytics (no longer linked to you).

Identity verification documents submitted for verification purposes may be retained up to three (3) years in accordance with our retention protocol. Such documents are generally masked within thirty (30) days after successful verification unless continued access is reasonably necessary for purposes disclosed in this Privacy Policy.

Where personal information is contained in encrypted backups or disaster recovery systems, it will be securely isolated from further processing and permanently deleted in accordance with our backup retention procedures.

If you have questions about data deletion, contact us at [email protected].